Archive for February, 2010

SWOT – A Tool to Help Determine the Real Value of your IP

Thursday, February 18th, 2010

Understanding the value of your IP consists of knowing the strengths and weaknesses of each application in a portfolio and of the portfolio as a whole. It also means understanding the opportunities and threats presented by your competitors’ IP. Using that information you can begin to craft a realistic and manageable strategy to maximize your IP protection and value and to manage associated risks.

Positioning Your IP

Monday, February 15th, 2010

Simply having the next greatest product with patent protection is not sufficient for success in the market. You are seeking patent protection to enjoy exclusivity and to keep competitors out of your market space. And so are they. Eventually, however, the patents will expire and lower cost versions of the previously protected product will enter the marketplace. Knowing when this will happen to both you and your competitor(s) will help you position your product and IP for maximum value.

Charting Patent Expirations

In Part 1 I showed how to identify competitors and the key patents they rely upon for exclusivity. The first step to positioning your IP is to know where you currently stand in relation to those patents.

Thirty Minutes a Week Keeps You Ahead of the Competition

Monday, February 8th, 2010

You can’t compete in today’s marketplace without tracking the activities of your competitors. It’s the only way to know that you are really out in front or if you will be late to the party. While you naturally read all of their scientific publications, are you also tracking their IP activities? There is a lot of competitive intelligence to be gained by monitoring patent and trademark applications.

In this installment, I show you how to do some of this competitive intelligence on your own. And, you can do it using free, on-line databases. Once you see the benefits, you can then decide whether to allocate funds for external support of this valuable information-gathering function. In Part 2, I’ll show you how use IP positioning to maximize your competitive edge.